International evidence on the determinants of alcohol advertising restrictions

Unlike previous studies, which address the impact of alcohol advertising restrictions on alcohol demand, this article turns the issue around by investigating the determinants of alcohol advertising restrictions. Estimating a series of Probit models, our results show that the probability of adopting advertising restrictions tends to be higher in countries with higher life expectancy, higher per capita income, having a majority of the population that is Muslim and having a higher share of the population that is young. Population density, alcohol consumption and economic freedom play largely insignificant roles in the determination of advertising restrictions.