Wine Information Council
2014
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Exploring the Socio-cultural Influences on Binge drinking behaviour in high and moderate binge drinking countries

Despite considerable state investment and initiatives, binge drinking is still a major behavioral problem for policy-makers and communities in many parts of the world. Furthermore, bingeing on alcohol appears to be spreading amongst young people in countries traditionally considered to have moderate drinking behaviors. Using a socio-cultural lens and a framework of socio-cultural themes from the literature to develop propositions from an empirical study, this research examines binge drinking attitudes and behaviors between young people from high and moderate binge drinking countries. Proposals are then made on how policy-makers can use social marketing more effectively to contribute to behavior change. Qualitative interviews were conducted with 91 respondents from 22 countries who were studying in two high binge drinking countries at the time. The results show support for three contrasting socio-cultural propositions that identify different influences on binge drinking across these countries.

Additional Info

  • Authors

    Hogan SP; Perks KJ

  • Issue

    Journal of Public Policy & Marketing, pages: 93-107, Vol. 33, No. 1,

  • Published Date

    2014

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