Wine Information Council
1 july 2011
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Social Aspects and Communication Regarding Alcohol and Health via National Drinking Guidelines

This paper looks at definitions of `drinks' and `low risk' or responsible drinking guidelines from different countries and how to balance a message-based on the Canadian, UK, WHO and US guidelines-that accepts that drinking in moderation can form part of a healthy diet and lifestyle. It should be noted that commercial communications regarding the benefits of moderate consumption are banned by advertising and marketing codes across the globe. The discussion looks at themes common to guidelines, where they exist, as well as at the importance of incorporating messages regarding pattern of drinking, drinking with food, messages for older populations, the family setting, and the role of parents as regards their responsibilities towards their children.

Additional Info

  • Authors

    Conibear H

  • Issue

    Journal of Wine Research, pages 187-193, volume 22

  • Published Date

    1 july 2011

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